There are revealed the peculiarities of incarnation of the artistic image of the main character in the musical by A.L. Webber “The Phantom of the Opera” by the means of his appearance, where the main role is given to masks. The analysis of the elements of the poetic text, music and dramaturgy shows that they are the visual reflection of his inner world, intensify his psychological portrait, allow watching the evolution of the character’s image.

There are considered the peculiarities of argu-mentation in “Epistle about Paradise” by Vasily Kalika. There is revealed the deliberate choice of reasons based on Christian sources and eyewitness evidences. The traditions of rhetoric are shown in the descriptions of a disputable issue at the beginning of each part, in arrangement of the arguments starting from the strongest to weaker ones, introduction of eyewitness accounts, strengthening of arguments in the conclusion.

There are considered the spiritual poetry plots performed by pilgrims in Russia. The certain plots preference reasons are connected with the functions performed by pilgrims in the Russian society.