There is shown overcoming of fear in front of the Strange, rethinking of its place in society and perception of it as the reason for self-reflection, which may favour building of the new, more flexible system of cultural safety with consideration of its two aspects (safety and security) and introduction into its system of the Strange not as the object of relation building, but as a full subject of the process.

There is investigated the role of the modern mass media in the process of preservation of cultural heritage. There is considered the issue of increasing consumerism of culture and replacement of restoration of cultural monuments by their reconstruction.