Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Шевелева Алла Ивановна
Дальневосточный фед. ун-т
канд. филол. наук, доц. каф. лингвистики и межкультурной коммуникации Дальневосточного фед. ун-та.
E-mail allochka3991@yandex.ru

List of publications: (1)
Imperative verb in the English advertising discourse: cognitive approach to research
The article deals with the cognitive features of the verbal imperative sentences in the modern English advertising discourse. The analyzed imperative constructions are regarded in accordance with the theory of prototypes, which allows selecting the internal structure of the category determined by the diversity of characteristics of the prototype. The relevance of the work is proved by the increasing interest to the advertising discourse based on the methodology of new research paradigms.
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