Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Гегнер Наталья Евгеньевна
Моск. пед. гос. ун-т
доц. каф. второго иностр. языка Моск. пед. гос. ун-та
E-mail gegner64@mail.ru

List of publications: (1)
Specificity of advertising discourse (on the material of the German language)
There are described the peculiarities of the language of advertisement. On the basis of the material of German printed texts, there is regarded the connection of advertising texts and spoken language, role of neologisms, use of various stylistic figures in the advertising discourse.
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