Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Морозов Алексей Эдвинович
ВГПУ
асп. каф. экономики и менеджмента ВГПУ
E-mail lehamoroz@yandex.ru

List of publications: (1)
Inner branding as an instrument of efficient management of staffing capital
There is regarded the basis, subject matter and analysis of the system of organizations inner branding as an instrument of efficient management of staffing capital. The currency of the research is reasoned by the insufficient readiness of the methodological apparatus of forming the efficient system of inner branding in Russian companies that allows directing employees potential to successful promotion of organizations brand.
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