Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Буданова Светлана Геннадьевна
Кубан. гос. ун-т
канд. филол. наук, ст. преп. каф. совр. рус. языка Кубан.
E-mail lanastar@bk.ru

List of publications: (1)
Types of secondary nature in advertising texts
There is covered and defined a special text category -secondary nature. There is made the attempt to differentiate the advertising texts represented in different formats and characterized by a secondary nature sign into the following types: metatext, plot and image, composition and structure, discursive, situational and prosodic secondary nature.
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